Text and photos by Neil Pagulayan
The Motorcycle Development Program Participants Association (MDPPA), comprised of Honda, Kawasaki, Suzuki, Yamaha and Kymco, experienced a 34-percent growth in sales by passing the 1M sales mark in 2016.
Reporting 1,140,338 million motorcycles sold in 2016, the MDPPA has exceeded its initial forecast of 952,570 units and 12-percent sales growth for the year 2016. This is the highest growth among members of the Federation of Asian Motorcycle Industries (FAMI), which include six other motorcycle associations from Indonesia, Japan, Malaysia, Thailand, Taiwan, and Vietnam.
The MDPPA attributes 2016’s sales by an increase in motorcycle demand in the first half of 2016 with midyear motorcycle sales reached 544,699 units, significantly higher than its 382,568 sales in 2015.
Demand for moped motorcycles hit a new all-time high. With sales of 418,043 units or 37-percent of total motorcycle sales. The business motorcycle category was the next leader in sales with 32-percent of total motorcycle sales at 368,270 units. The automatic transmission category posted the highest growth in the categories with 51-percent over 2015 or 274,104 unit sales in 2016
Having had a remarkable year in 2016, MDPPA has a positive outlook for the motorcycle industry in 2017. Optimistic about replicating, if not surpassing, its 2016 sales, they forecast a conservative target of 12-15-percent in 2017.
MDPPA attributes the motorcycle industry’s 2016 growth to an increase in private consumption, with the introduction of new models, higher foreign exchange rates and remittances, and traffic congestion in metropolitan areas. They predict the same factors will continue to fuel the industry’s performance this year.
MDPPA’s 2016 momentum set the pace for hitting an even higher target this year, expecting motorcycle sales to accelerate further with increased demand for mobility especially in major cities.
Tags: Federation of Asian Motorcycle Industries, Honda, Kawasaki, Kymco, Manila Bulletin, mb.com.ph, MDPPA hits 1M sales in 2016, Motorcycle Development Program Participants Association, Suzuki, Yamaha