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The future of wellness

Popularly known as the secret to a white and fair skin, Glutathione has, in fact, a bigger purpose for the health of an individual, and this company wants us to know this.


By Sara Grace C. Fojas

Portrait by Noel B. Pabalate

THE KEY TO GLUTATHIONE ENHANCEMENT  Clockwise from left: Cellgevity, the Visible Solutions Line consisting of a serum, cleanser, exfoliator, and moisturizer; MaxOne, and Max International’s unique NAC formula of MaxGXL

THE KEY TO GLUTATHIONE ENHANCEMENT Clockwise from left: Cellgevity, the Visible Solutions Line consisting of a serum, cleanser, exfoliator, and moisturizer; MaxOne, and Max International’s unique NAC formula of MaxGXL

Every person who wants to have white and fair skin probably knows Glutathione. They have it in their soaps, their supplements, and all the skin products they use every day. But perhaps, they didn’t know that glutathione has been in our body the whole time, not to whiten the skin, but to free our body from toxins, and to improve our health and wellbeing.  Fair skin is one of its bonuses.

Known as the “master antioxidant,” glutathione is a protein that is produced by all cells of our body and is particularly concentrated in the liver. As we grow older and as our lifestyle changes, our levels of glutathione start to deplete, especially when we make bad lifestyle choices such as smoking and drinking, making us vulnerable to different diseases.

Though glutathione may be available from fruits, vegetables, and freshly-cooked meat, these are not efficiently absorbed into the cells. Only small  amounts are absorbed by the body providing very little effect.

“Glutathione is the most powerful component of the body’s  antioxidant defense system, more powerful than Vitamin C. In fact, there are now more than 100,000 articles/studies on glutathione found at It has the greatest capabilty to neutralize free radicals causing oxidative stress and damage  to our cells. It enhances the body’s immune defense system, detoxifies our body, and promotes efficient blood flow and production. “It increases energy and slows down the aging process,” says Joey Sarmiento, Max International Vice President for Asia.

To address the lack of glutathione, the body needs not glutathione, but instead, glutathione enhancers which are the building blocks themselves namely glutamic acid, glyciene, and cysteine. However, while glycine and glutamic acid are readily absorbed into the cells, it is much more difficult to absorb the fragile molecule cysteine, which happens to be the rate-limiting factor in glutathione synthesis. The good news is, Max International has an answer to this: RiboCeine, a breakthrough technology developed by Dr. Herbert Nagasawa, a medicinal chemist. This is a protected delivery technology that efficiently transports the amino acid cysteine into the cells to support the natural production of glutathione.

RiboCeine is Max International’s secret behind their supplements and beauty products.

“Our products are unique in comparison with other glutathione supplements. We enhance the natural production of glutathione inside our cells.Our science is more on accelerating glutathione synthesis through efficient transport of the required amino acids particularly cysteine. Riboceine is based on 30 years of research and this earned Max International a patent from the US Patent Office. With this technology, our bodies can achieve optimum levels of natural glutathione,” says Jim Stevralia, Max International Global President, who was a partner in one of the top New York law firms before joining Max International.

Cellgevity provides health and wellness to an individual by providing RiboCeine and 12 other synergistic ingredients. It supports the production and function of glutathione including the removal of harmful toxins,immune support, and most especially the neutralization of free radicals.

MaxGXL has an exclusive N-acetyl-cysteine (NAC) formula designed to promote an increase in the natural production of glutathione. It specifically provides one of the fundamental building blocks to produce optimal amount of glutathione. It also contains key nutrients that aid in the absorption of these building blocks.

MaxOne, on the other hand, is the company’s product that contains 100 percent pure RiboCeine, with no additional active ingredients, making it the sensible alternative for those with possible allergies. Like MaxGXL and Cellgevity, it also gives our bodies the optimum health and wellness by enhancing the natural production of glutathione in the cellular level.

Aside from these supplements, the company also provides skin care solutions through its Visible Solutions Line: a cleanser, exfoliator, serum, and moisturizer, a four-step system that will provide men and women of all ages with luminous appearance. The line is designed to help skin achieve its optimum appearance of health and vitality by cleansing, smoothening, and moisturizing while supporting the local glutathione enzymes.

The line contains a Purifying Cleanser that removes dirt and oil from the skin, a One-Minute Gentle Exfoliator to remove the dead skin cells and trapped dirt, a Facial Serum that has a patented cooling applicator tip that soothes the skin, reduces the puffiness, and enhances the appearance, and a Soothing Moisturizer that provides the needed moisture to enhance the skin’s appearance and prolong the positive effects of the whole Visible Solutions System.

“We believe that you should be healthy inside and out. While our capsules help the body become healthy inside, our visible solutions make it healthy outside. It is an anti-aging skin care, a complete simple skin care solution. It is already aligned to the other products, which have glutathione activating ingredients inside. It fights oxidative stress not only internally but externally. It activates the natural glutathione in our skin,” says Stevralia.

THE MEN BEHIND MAX From left: Vice president for Asia Joey Sarmiento, Max Global president Jim Stevralia, and Max Global CEO Joe Voyticky

THE MEN BEHIND MAX From left: Vice president for Asia Joey Sarmiento, Max Global president Jim Stevralia, and Max Global CEO Joe Voyticky

Improving lives

Max International opened in the United States and Canada in 2007. The first international market of the company started in the Philippines in 2009.

The company is the global leader in glutathione delivery and it is determined to lead the wellness and nutrition industry in the research, development, and distribution of glutathione supporting products. It is dedicated to improve the quality of life of individuals all over the world by delivering quality and proprietary formulations based on science.

“Max Philippines is the first company of Max International that ventured outside North America. It is a perfect fit because the Philippines has high awareness about glutathione. The common conception on glutathione is that it can whiten the skin, which is only its side effect. And because glutathione became popular in the local market for its skin whitening capability, our mission is to inform them that while glutathione has whitening effect, its real purpose is to render our body optimum health and wellness,” says Joe Voyticky, Max International Global CEO, a graduate of Harvard Law School and an avid marathon runner.

The company has opened rewarding opportunities for Filipinos, giving them full time or part-time jobs through direct selling.

“We want to improve the quality of life of the Filipinos. We are the only glutathione enhancement product in the Philippines. The company has grown significantly over the past years. We now have over 50,000 associates in the Philippines. We have helped a lot of people improve their quality of life in terms of better health and in terms of financial security. Our distributors come from varied backgrounds—medical doctors, professionals, and business people. But primarily, they come to us because of our products. Once they experience the benefits of the products, they share it with people,” says Sarmiento, who is also currently the chairman of the Direct Selling Association of the Philippines (DSAP). DSAP is an organization of legitimate direct selling company and is a member of the World Federation of Direct Selling Association (WFDSA) based in Washington DC, USA.


Giving back

Today, Max International conducts its first Regional Convention in Asia. The event is an opportunity to thank its sellers and clients by recognizing its top performers and imparting knowledge to them through training.

“It’s an opportunity for distributors to bond together and get to know each other.  We invited a speaker from the US, Dr. Michael Glauser, a renowned author and educator who will conduct an entrepreneurship seminar. This is intended to enhance the knowledge and skills of our attendees for them to become successful entrepreneurs and have a sustainable long-term business,” says Sarmiento.

Max also conducts an activity every year called Max Gives Back. Last year, the beneficiaries were the children from Manila Boy’s Town in Marikina.

“Our main goal is the overall health of everybody and that includes the people who are in need of help. We want to be able to share what we do to more and more people globally. It’s a breakthrough product and we want as many people to experience its benefits,” says Stevralia.

Right now, the company is on an expansion mode. Just recently, it opened in several markets in Africa, Latin America, and Asia.

“We are implementing initiatives to bring the products closer to the market. Max International is committed to producing and delivering the best possible glutathione enhancing products in the world. We know how important it is that high quality health and wellness products be based on proven scientific research. We are determined to lead the wellness and nutritional industry in delivering quality products based on science and science-based proprietary formulations that support the body in its production of glutathione,” says Sarmiento.

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