PHirst Park Homes, the first-home division and brand name of listed real estate developer Century Properties Group, Inc., has unveiled its first development in the municipality of Tanza, Cavite, south of Metro Manila last month.
The 26-hectare horizontal community is accessible via Governor’s Drive, one of the major highways in Cavite, and is about three minutes away from SM City Trece Martires. The first phase comprises 1,000 units that will generate sales of P1.4 billion, said Ricky Celis, newly-appointed president of PHirst Park Homes.
“After devoting many months to meticulous planning, we are excited to introduce this project to hardworking Filipinos here and overseas who dream of owning beautifully designed homes for their families. This maiden venture of Century into the first-home market seeks to raise the bar in the category, following its tradition and DNA of innovation,” he said.
Artist’s rendition of PHirst Park Homes Tanza.
Rendition of a model unit interior.
Piolo Pascual, Century Properties’ brand ambassador with executives of Mitsubishi Corp., PHirst Homes and Century Properties led by Amb. Jose E.B. Antonio (center), chairman and CEO of Century Properties.
Kids’ water play area and swimming pools.
He added that PHirst Park Homes is redefining affordable living by offering more value above industry standards, and doing it at competitive prices.
A 40-sqm home starts at P1 million at an attainable monthly amortization of P9,000 a month.
PHirst Park Homes introduces its values through the 4Cs, describing its homes and the entire project as Complete, Conceptive, Connected and Convenient, said the division’s VP for marketing and sales Loren Sales.
This early, the project has received high interest in the market because of its attractive and unique features, Sales further noted.
Townhouse and single attached units feature a move-in ready concept, in which homes are delivered “Complete” with a perimeter fence and gate, finished ceiling, flooring and bathrooms. Provisions for future space expansions, as well as space for garden or a carport, are included in the package.
PHirst is also introducing engaging and “Conceptive” amenities that go beyond the basics. The development pioneers the “Park Homes” concept, which integrates a central amenity park, a linear park, and other amenities into the masterplan.
Residents entering the property from Governor’s Drive will be welcomed with a tree-lined gateway, ushering a “home in a park experience”.
The gateway leads to PHirst’s central amenity park, where a clubhouse with function rooms, multi-purpose hall and videoke room, swimming pool and kiddie pool with deck pavilion, and a water play area can be enjoyed.
Outdoor amenities include a basketball court, open air cinema, picnic lawn and skate park. Car parking is available, as well as bicycle racks, as roads have provisions for pedestrians, cycling, and jogging.
Past the central park is the linear park, a continual green belt that runs across the project area, delighting the senses with nature and flora and promoting healthy living.
The smaller linear park sections are good for cycling, jogging and nature walks, added Sales, while the wider sections that reach up to 10 meters wide have a children’s playground, outdoor gym, a bark park for dog walking, seating alcoves with Wi-Fi Internet.
PHirst Park Homes Tanza also has shophouses along Governor’s Drive, which will serve as the future retail strip of the community.
The community will be “Connected” to life’s essentials through Wi-Fi zones and a shuttle system that will take residents to the nearest transport hub.
In terms of safety, the development will have 24/7 security including a guard house, a high reinforced concrete perimeter fence and CCTV cameras and monitoring system. It is also flood-free.
With all its features, from the homes to amenities and experiences that it offers, it is indeed a cut above the rest, especially with a “Convenient” and much simplified buying process for future homeowners.
“It is a first home that will also serve as a legacy home to our buyers. It is a home you can be proud of, a testament to all your hard work and achievements,” Celis said.
PHirst Park Homes is a partnership of Century with the global integrated business enterprise, Mitsubishi Corporation. This move expands Century’s portfolio of residential offerings to first homes in horizontal properties within key growth areas outside Metro Manila.