These days, Filipinos are more exposed to information on the latest fashion trends and the biggest brands worldwide. However, despite the existence of variety in the market, discounts may be limited for premium brand items thus shoppers have to wait for seasonal sales.
To address this need, AboitizLand has conceptualized The Outlets at Lipa — a shopping destination that introduces premium brands at reduced price points all year round.
AboitizLand, one of the biggest real-estate developers, offers a complete outlet shopping experience through its first commercial venture in Luzon.
“It is definitely an authentic outlet shopping destination. We offer a 365-day shopping experience, providing easy access to premium brands at discount prices every day of the year. We are looking at around 200 brands, at a location that offers a mix between shopping and dining and some basic utilities to be housed in the area,” said John Amon, AboitizLand’s VP and head of Innovation.
“We will serve not just the immediate market in the area. We aim to satisfy customers with more than just a great retail deal by including a good mix of food options and exciting outdoor activities. We also have a multi-sports field and beautiful outdoor spaces for families to enjoy. When people actually drive to the place, they can spend an entire day shopping, eating, with the kids playing football, watching live concerts — it is designed as a destination worth visiting and for family bonding,” he added.
A 90-minute drive from Manila, the 9.3-hectare property is found within the Lima Technology Center in Lipa-Malvar Batangas. It is set to open during the summer of 2018.