In 2002, Mandaluyong was named the “New Tiger of Metro Manila” by the Department of Trade and Industry, and for good reason — the city holds immense economic and commercial potential, straddling Metro Manila’s economic beltway that is EDSA, and strategically located in the middle of the “Golden Triangle” of Makati, Manila, and Quezon City.
With a vision of further honing Mandaluyong’s sustainable future, Greenfield Development Corp., one of the most experienced full-line real estate developers in the country, pioneered the innovative and sustainable Greenfield District masterplanned community in 2009.
“Greenfield has always worked towards one legacy — to shape cities that are ready for the future but still retain the valued concepts of respect for nature and community,” explained Atty. Duane A. X. Santos, Greenfield EVP and GM.
Greenfield could well be credited for jumpstarting interest in the area, which is one of its traditional landholdings. The 15-hectare Greenfield District stands on what was once the landmark EDSA Central retail center and transport hub along the EDSA thoroughfare. The developer slowly expanded to include residential and mixed-use commercial and office towers.
Designed to give a truly distinctive brand of city lifestyle, the masterplanned development is known as a “smart” urban center with buildings technologically interconnected with a fiber-optic framework. The technology delivers the benefits of having high-speed internet connection from almost anywhere between buildings and within each and every building inside the central business dstrict.
Along with its ultra-modern high-rise buildings, the community is further redefining the Mandaluyong landscape with sweeping, green open spaces that comprise 40 percent of the development, and further enhanced by a pedestrian-oriented neighborhood.
Urban dwellers will also find ideal, future-ready homes in the development. The Twin Oaks Place is Greenfield District’s flagship condominium project, where every unit is integrated with fiber-optic connectivity that enables features such as smartphone-controlled home automation. This allows homeowners to remotely adjust their unit’s security settings, room temperature, among the other high-tech perks that can be done.
Meanwhile, Zitan, another fiber-to-the-home condominium development, is particularly designed to be transit-oriented as it is linked to the Shaw Boulevard station of the MRT along EDSA. Hence, it offers residents and visitors more efficiency and convenience going around Metro Manila.
For Work and Play
Aside from attracting residents, employment opportunities will likewise increase in Mandaluyong because of the masterplan’s office developments, such as its first BPO high-rise tower along Mayflower Street.
Increased flow of people from all over the metro has also been attracted by Greenfield District’s commercial hubs. Greenfied District’s retail spaces are being redeveloped into modern, convenient and efficient lifestyle centers such as The Hub and The Portal. Its variety of restaurants, bars and cafes serve the lunch and after-office crowd of employees and executives from within the vicinity of office buildings.
On weekdays, the Greenfield Weekend Market organized in Greenfield District’s central park has grown with a cult following. The renowned event offers unique food and retail stalls, along with live performances from invited entertainers as well as on-the-spot art activities and exhibitions.