By Johannes L. Chua
The art of interior design is a conundrum. Will the homeowner direct the interior designer on what he or she wants? Or will the interior designer be the one to influence the homeowner? Whichever way you look at it, this creative clash may lead to disastrous results – the homeowner is not satisfied with the designer’s work or the designer being ashamed to admit that it was his work.
This is precisely the reason why the duo of Oliver Ortiz and Jigs Adefuin is another welcome tandem in the interior design world. Ortiz is the managing partner of Sigvard, a lifestyle concept store located in the LRI Design Plaza in Makati. On the other hand, Interior Designer Adefuin is the creative force that made the store stand out among others in its vicinity.
Sigvard opened only in 2015 but it has already created a niche market especially to homeowners who want one-of-a-kind furniture creations that combine high-quality construction and exquisite design. With this, the partners decided to expand the store when a neighboring tenant vacated the space.
“We are a lifestyle-concept store and we have been offering meticulously selected home accessories, elegant pieces of furniture, and inspiring artworks that suit the discerning preferences of modern home owners,” said Ortiz. “But with a bigger space, we can now present to our clients an idea on how they can create their living room, dining, bedroom, and foyer with the use of our products.”
Entering the Sigvard store-cum-showroom is like coming home to a living space filled with beautifully-designed home furnishings. The pristine white walls serve as a backdrop for the impressive artworks (some from Malang or BenCab) that have been carefully selected. The sleek, contemporary wooden flooring puts warmth to the overall character of the newly-renovated showroom.
The upscale interior design of the store is not that “extravagant” as Adefuin even said that the pieces, which are sourced from abroad mainly from his travels, are fit for a modern home owner who is also practical about space and savings.
“We want our store to be touchable and warm and cozy, yet elegant and aspirational. We want to give our clients a feel of the space they are aspiring for in their homes when they enter the store. That’s why even a condo dweller can imagine this Sigvard showroom style transported to their own unit,” said Adefuin.
To enhance clients’ home furnishing and design shopping experience, Sigvard ensures that the new store layout is inviting, with the aisles, floor and displays that allow customers to have adequate personal space when browsing the products.
“We want to provide a stress-free experience for customers. When we are renovating the store, we put much though on proportion and comfort. We made sure that customers will effortlessly find the products that suit their home style,” added Ortiz.
With an improved retail space comes new selections of home furnishings, ranging from tables, chairs, beds, cabinets, lamps, eye-catching wall accents and statement pieces that are approachable, affordable and high quality.
Sigvard Selections offers seven diverse and distinctive selections: beach-themed California; Mediterranean-styled Portofino; fun and colorful Orly; the modern and contemporary Manhattan; luxurious Traditions; Asian-inspired The East Collection; and the timeless Classic.
The Portofino collection embodies the beauty of Mediterranean. The Manhattan collection evokes rectilinear and modern lines, with distinct details such as oblique lines and art deco design.
For the Tradition collection, the home pieces are designed for comfort and serenity, with deeper appreciation of heritage. The East Collection follows the Asian inspiration of balance and harmony.
The California collection imbibes the casual, laid-back and carefree lifestyle, but with surprising touch of sophistication. The fun and colorful Orly collection adds a youthful vibe; while the Classic collection draws inspiration from the past and reinvents them for the present.
Design with heart
Adhering to personalized approach, pieces in the collections are customized based on the clients’ decorating styles.
Defying the “one size fits all” adage, Adefuin tailors each piece with the most important element in his design – the people who will be using them.
“I believe that home furnishing is more than just pieces to fill the home; they are a lifestyle in itself,” he said, noting that at the end of the day, both homeowner and interior designer should sleep well, knowing that the home they “created” is at its most creative.