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Shell, PNP launch ‘Itaga mo sa Bato’ Quick Alert App


Pilipinas Shell VP for Retail, Anthony Yam, hands a token to PNP Chief, Ronald 'Bato' dela Rosa.

Pilipinas Shell VP for Retail, Anthony Yam, hands a token to PNP Chief, Ronald ‘Bato’ dela Rosa.

Shell service stations nationwide will now be serving as emergency alert hubs to the public allowing motorists in the vicinity of a Shell station to report an emergency directly to the Philippine National Police’s command center.

This is made possible through the ‘Itaga mo sa Bato’ Quick Alert app, which has been installed in every Shell service station in the country, as part of Pilipinas Shell’s commitment to help keep communities in the areas where they operate in safe.

Pilipinas Shell and the PNP, together with the Association of Pilipinas Shell Dealers Inc., recently launched the app with the signing of a memorandum of understanding, renewing the partners’ commitment to work together to heighten efforts to keep communities safe.

“With our goal to increase safety and security in our Shell stations, it is important that we work hand in hand with institutions that share the same objectives as we do, especially in providing a safe environment for Filipino motorists,” said Juan Paolo Montoya, President of APSDI.

Shell has a nationwide presence of over 960 stations, spread out in Luzon, Visayas, and Mindanao. The stations will provide the PNP with a wider community network to help alert them in the event of a crime, or during emergencies such as fire or accidents.

At the launch, the PNP and APSDI provided a demonstration of how the app works to members of the media.

Through the partnership with one of the country’s law enforcement units, Shell aims to create fuel stations that are not just mere pit stops for the road warriors but an oasis for all.

Since 2008, Shell’s partnership with PNP has produced various efforts that helped in driver education on safety tips that can be applied in their daily lives. This year, these initiatives are expanded by the oil giant, contributing to several projects of the PNP as one of its innovative methods in improving the country’s front-line services.

“We want our customers to feel that in their every visit to a Shell station, we always keep their welfare at the heart of our business,” said Cesar Romero, Country Chairman of Pilipinas Shell.


How to use the PNP Quick Alert App

  1. During an emergency, go to the nearest Shell station to report an incident.


  1. Using the quick alert app, staff from the station can report the emergency directly to PNP’s command center at the press of a button.


  1. The command center will refer the incident to the nearest police station for a quick response.


If an emergency happens outside the station, customers can still call their local Shell station and have staff report the incident through the app.

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