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French company launches its feed premixes in PH


By Zac B. Sarian

  • RIGHT FEED FOR FASTER GROWTH – Wisium, the French company which specializes in feed premixes and additives, has the right formulations for various stages of growth of swine to maximize their performance. There are premixes for starter, grower, finisher, lactating and others. Photo shows a batch of fatteners that are about ready for the market.

  • BROILER PRODUCTION – One very important industry in the Philippines is broiler production. Broilers are among the cheaper sources of animal protein for the burgeoning population in the Philippines. Balanced nutrition that includes the right premixes and additives helps boost chicken meat production.

  • NUTRITIOUS EGGS – Among the affordable sources of nutritious food are eggs that are commercially produced by big players as well as by backyard raisers. For commercial operators, egg production can be a profitable business for as long as they adopt the innovative technologies that include the choice of the right breed, proper nutrition, creative marketing and others. Photo shows thousands and thousands of eggs produced by a big chicken farm in Mindanao.

  • TOMATOES UP IN IFUGAO – Marvin Baños, field marketing represenative of East-West Seed, poses with Diamante Max tomatoes of Jonie Lindawan in the mountains of Tinoc, Ifugao. He keeps in touch with vegetable farmers in the Cordillera, providing technical assistance whenever the occasion requires. Farmers in the highland areas have learned to appreciate the advantages of planting high-yielding hybrid vegetables.

  • FRUITFUL DIAMANTE MAX – The climate in Tinoc, Ifugao is conducive to high tomato yields, especially if the variety, like Diamante Max, is grown. This is a hybrid from East-West Seed that has become an all-time favorite for planting by farmers in the lowland and in higher elevations like Ifugao. The plants grow tall with a lot of fruiting branches, as in photo. (Photo by Marvin Baños)

  • IFUGAO TOMATO FARMER – Jonie Lindawan, 36-year-old farmer from Tinoc, Ifugao, is an admirer of Diamante Max tomato variety developed by East-West Seed. He grows the variety on 2,500 square meters that he owns and in another 2,500 square meters that he rents. From the half hectare that he plants to his favorite tomato variety, he could harvest 4,600 kilos in one week. He can harvest 9 to 10 times per production cycle. Although traders pay only R6 to R8 per kilo, he can still make money from his crop. He sells his harvest at the trading post in Bambang, Nueva Vizcaya.

    A French company that specializes in animal feed premixes and additives recently launched its presence in the Philippine market at the SMX Convention Center in Pasay City.

    This is the Wisium Global Premix and Firm Services which, for more than 60 years, has been delivering feeding care products and services to address natural performance enhancement and alternatives to antibiotics as growth promotants and preventive medication (prophylaxis), addressing sustainability, food safety and wellness.

    Daniel Olivo, marketing director of Wisium Philippines, explained that the premix business has become a booming business, noting that there has been huge demand in certain areas like Asia which is one of the company’s top priorities for development. He added that even in more mature markets, the potential remains very high since these markets face constant challenges such as antibiotic reduction, and more generally alternative to medicines and also animal welfare issues.

    Wisium recognizes that in the Philippines there is a high demand for animal protein, offering an excellent opportunity for the company to add to the country’s suply chain and manufacturing capacity.

    “Wisium wants to help meet the new challenges to feed producers, livestock farmers, and consumers as people’s requirements for healthy food and sustainable businesses consistently grow,” said Olivo.

    Giving stronger dimensions to its presence in the country, Wisium views its technologies and innovations in swine, broiler, chicken layer, pet care and aquaculture as a match for the needs of the Philippine market for efficiency.

    “Wisium’s dynamic with 10 industrial customers before our official launch, illustrates our interest for continuous innovation and new partnerships, as well as our confidence in the impressive growth of the Philippine economy,” Olivo said.


    PROFITABLE DESPITE LOW PRICE – Jonie Lindawan, a 36-year-old tomato farmer from Tinoc, Ifugao, reveals that despite the low price of R6 to R8 per kilo of his harvest, he still finds it profitable to plant Diamante Max, a hybrid variety developed by East-West Seed. That is because the variety is high-yielding and is more resistant to disease than others in the market, according to Marvin S. Baños, field marketing representative of East-West Seed.

    Since he was 17 years old, Lindawan has been farming, growing cabbage and potatoes in the past many years. These crops were not so profitable to grow, however. That’s why five years ago, he started planting Marimar, an earlier variety developed by East-West. It was high-yielding and more profitable to grow than cabbage and potatoes.

    Not long after, he came to know about the Diamante Max which to his great satisfaction was higher-yielding than Marimar. When he was planting Marimar, he got only 150 crates per weekly harvest for a total of 3,000 kilos from two parcels of land that he was cultivating. When  he planted Diamante Max on the same area totalling 5,000 square meters, he could harvest 4,600 kilos per harvest. Even at the low price of P8 per kilo that traders paid him, the weekly harvest was worth P36,000.

    His current crop of Diamante Max was transplanted on November 10, 2017. In his first harvest on January 24, 2018, he got 1,150 kilos, increasing to 4,200 kilos on the fifth harvest. He spends R5 per kilo to bring his harvest to the trading post in Bambang, Nueva Vizcaya. It is quite expensive but there is still some profit that is left.

    Jonie usually grows two crops of tomatoes a year. He grows these in a 2,500-square meter area that he owns and in another 2,500 square meters that he rents.

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