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Mitsubishi Motors Philippines reaches one million-unit sales milestone

L300 business van to return

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Mitsubishi Motors Philippines, Corp. President and CEO, Mutsuhiro Oshikiri.

Mitsubishi Motors Philippines Corporation (MMPC) marks an impressive achievement this year as it announces its one millionth-unit sales milestone. Over the course of its 55 straight years as an automotive manufacturing plant and distributor, even through several challenging economic periods, Mitsubishi has sold one million vehicles in the Philippines. Through the unwavering commitment of all its past and present employees, dealers, suppliers, and loyal customers, this new milestone was realized.

To show its gratitude, Mitsubishi held a special event at the Makati Shangri-la earlier this week. The event recognized Mitsubishi’s many partners towards achieving this goalpost with commemorative plaques, among them the various vehicle parts suppliers, dealers and dealer groups, and the government.

“Mitsubishi Motors Philippines has been selling top quality vehicles to the Filipino people for more than five decades. This unprecedented record withstood the test of time which brought us to where we are today,” said Mutsuhiro Oshikiri, MMPC President and CEO.

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From left: Yoichiro Yatabe, Corporate Vice President, Mitsubishi Motors Corp.; with guests of honor, Rafaelita aldaba, Undersecretary, Department of Trade and Industry; and Takehiro Kano, Minister and Deputy Chief of Mission, Japanese Embassy; along with Mutsuhiro Oshikiri, President and CEO, Mitsubishi Motors Philippines, Corp. at the Mitsubishi 1 Million Units Sales Milestone event, held at Makati Shangri-la.

MMPC also salutes the government, particularly the Department of Trade and Industry (DTI) Board of Investment (BOI) for their continued support for the growth of the automotive industry, which has developed several small and medium0sized enterprises (SMEs) and other related industries which highly contributed to the growth of the economy. The company shall keep pace its world-class manufacturing plant capable of producing export quality vehicles that will further boost the Philippine economy.

As MMPC surpassed its millionth unit sales, the company eagerly looks forward to brining new and exciting vehicles designed to meet the needs of the Filipino people.

Mitsubishi can trace its heritage in the Philippines as far back as 1963, as Chrysler Phils. Corp., selling vehicles badged as Chrysler, though wholly Mitsubishi-built models. Since then it has gone on to assemble key models in Philippine automotive history such as the Mirage, Lancer, Galant, Pajero, Adventure, L300, Strada, and Montero Sport. Today, Mitsubishi currently manufactures the Mirage G4 in its assembly plant in Santa Rosa, Laguna.

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Return of the L300

Besides the celebration of this key milestone in its history, MMPC had yet another announcement for all those present. The L300 FB, a favorite vehicle of SMEs, will be made available once again. The L300 FB was once a staple of Mitsubishi’s lineup, as a reliable and affordable vehicle suitable for small and medium size businesses.

It was only discontinued due to government regulations requiring all new vehicles sold by 2018 to be Euro-4 emissions compliant. The L300 could only meet Euro-2 emissions regulations. With some clever engineering, MMPC was able to upgrade the L300’s powertrain with a newer, more powerful system that also meets environmental requirements.

The new and improved L300 now boasts of a newer, cleaner powerplant, redesigned front façade, and a revised passenger cabin for a more modern look.

Mitsubishi has yet to announce when the vehicle will be made available but it is very likely to be offered once again within the year.

Text and photos by Iñigo S. Roces

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