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Toyota pushes for electrified cars at the Hybrid Technology Conference

Prius and its inner workings showcased



An expert from Toyota slides a glass panel that reveals an X-ray view of key hybrid technologies in the Prius behind him.

The push for electrictrified vehicles is well underway as Toyota Motor Philippines (TMP) hosted the Toyota Hybrid Electric Technology Conference at the Grand Hyatt in Bonifacio Global City last week. Following the lead of Toyota Motor Corporation (TMC) in its global initiative to steer the company to become a sustainable mobility provider, TMP launched the Toyota Hybrid Electric Technology Conference with the theme “Toward Sustainable Mobility.”

At the conference, TMP reinforced its call to position vehicle electrification as one of its long-term solutions by bringing to light the consequential effects of hybrid electric vehicles (HEVs) in the local and current landscape. Partnering with government representatives, environment groups, the media, and other stakeholders, TMP’s conference held talks with Toyota officials and tech experts as key speakers at the event.


From left: Yukio Yoshida, VP, Toyota Daihatsu Engineering and Manufacturing, Technical External Affairs Division; Dr. David Go, TMP Vice Chairman; Dr. Rafaelita M. Aldaba, Undersecretary for Competitiveness and Innovation, DTI; Satoru Suzuki, TMP President; Vince Socco, EVP, Toyota Motor Asia Pacific; and Atty. Glynda Bathan-Baterina, Deputy Executive Director, Clean Air Asia.

In attendance were TMP Vice Chairman Dr. David Go, Toyota Motor Asia Pacific EVP Mr. Vince Socco, Department of Trade and Industry Undersecretary Dr. Rafaelita Aldaba, and Clean Air Asia Deputy Executive Director Atty. Glynda Bathan, among others.

With the goal of propelling the country into this paradigm shift for a greener and more energy-efficient local automotive landscape, speakers at the conference highlighted the importance of partnership and mutual understanding between the public and private sectors in order to adapt to quickly changing times. Toyota, for its part, suggests that hybrid technology is currently the most suitable electric vehicle platform for the local market. Their adoption, in the long run, benefits many sectors of society such as energy, transportation, environment, and health.

HEVs are widely known to be more fuel efficient than traditional petrol engines, and their self-charging capability require no additional infrastructure to be built in order to seamlessly start the transition. These practical and proven factors make Toyota hybrids the viable option as the Philippine transportation alternative for a sustainable future.

“Toyota has a whole range of electrified vehicle (xEV) technology that can help achieve sustainable mobility goals. But xEV popularization depends on many factors and varies by market. Based on current Philippine conditions, it is most appropriate to start with HEV popularization in order to accelerate the reduction of emissions and fuel consumption,” said TMP President, Satoru Suzuki during his keynote address.

TMP’s stance on hybrid electric technology is strongly supported by the environmental philosophy of the Toyota Environmental Challenge 2050, aimed at eliminating Toyota’s carbon emissions by the next three decades.

“Toyota is committed to be a part of the solution ahead of future challenges with the ‘Toyota Environmental Challenge 2050,’ where people, cars and nature can coexist in harmony. Towards this direction, Toyota challenges ourselves to achieve not just zero environmental impact but also a net positive impact on Earth and Society,” said Vince Socco of TMAP.


A cutaway view of the Toyota Prius

Besides the talks, Toyota also exhibited its hybrid technology through car and engine cutaways, information panels, and a unique X-ray feature that showed guests the inner workings of its top-selling hybrid, the Prius.

Aside from the conference, Toyota Motor Philippines has special projects lined up for the year to raise public awareness on hybrids, such as educational campus tours in top engineering schools in the country.

TMP was the first automotive brand to make hybrid electric vehicles locally accessible in the Philippines with the introduction of the second generation Prius in 2009. Currently, TMP offers two hybrid models in its Toyota vehicle lineup — the Prius and Prius C; and six hybrid models under the Lexus brand — GS 450h, NX 300h, RX 450h, CT 200h, CT 200h F Sport, LS 500h. Official plans on expanding this selection to meet consumer and environment demand will be announced soon.

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